Monday, November 3, 2014

Facebook Releases Improved Atlas To Perform Ad Serving Throughout The Net

By David John


Facebook started conducting tests on its "Buy" button in mid-summer in the current year. It will provide members an ideal way of buying services and products by clicking on posts and ads in their personal News Feed. This social networking website is not saying much about its "Buy" button as it continues in the testing stage. This social website is not talking about the time frame in which this button will be released to a larger group of Facebook enthusiasts.



This redesigned Atlas will enable companies capture the attention of the ideal target groups. This works over a variety of publishers, platforms and devices. This eliminates the various issues that happen often with trying to operate with various digital devices. In addition, Atlas can operate with strategies offline on top of all the online ones to help any company. It will bring out the real advantages of digital campaigns pertaining to the increased sales and contact.

It is worth mentioning this because Stripe currently holds contracts with other popular, social media websites. One example of this is that, Stripe also is collaborating with Twitter pertaining to the tests for its own "Buy" button. It also is being considered by Apple to work on its "Apple Pay" that was released in October. The Apple version allows shoppers to purchase services and merchandise utilizing data stored in their various Apple iOS devices.

This isn't the only feature that Facebook did any partnering with payment businesses. In the past, Braintree owned by PayPal was turn to for its "autofill" function to use in the now defunct Facebook Gifts and games within the app. On top of this, Stripe has been a past partner for Facebook's "autofill" features. It should be fascinating to learn additional facts pertaining to the new Facebook "Buy" button as this social site reports other info.

This social website might in the future contract different companies for assistance for pay features. Facebook not too long ago did employ David Marcus, a past president of PayPal to head up the company's messaging area. But, currently Stripe has the priviledge of being the only partner working in conjunction with Facebook on this social media site's version of the "Buy" button. Testing will probably intensify as 2014's holiday season approaches for all people.

a capable opponent for Google's DoubleClick that is the current leading platform with which to do ad serving. But, Atlas performs its ad-server procedure negating the use of cookies and with providing targeting that is human-based. This social networking website explains that people's personal information won't be offered to advertisers only the audience and interest information will be provided.




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