Wednesday, December 31, 2014

How Businesses Can Benefit From Responsive Website Design Edmonton

By Stacey Burt


As people are shifting to use of mobile devices such as tablets and smartphones to access the internet, businesses need to ensure they remain aligned to these new emerging demands in terms of optimizing their websites. A responsive website design Edmonton, Alberta can offer many benefits. For every task that used only to be done on desktop, it is now being done on mobile devices.

People want to conduct their business while on the go. From their smartphones, they can place orders, monitor their delivery, inquire more about your products, as well as do other online activities such as chatting on social media networks. If you do not change your designs to align with these new demands in web designing, you may find that you are not getting some of the traffic.

You may want to have a website that is designed for desktop users and another for mobile users, but then again, it will cost you more and may not be convenient. Now it is possible to have a website that is able to support both platforms of mobile and PC. A responsive website designing simply means that you have a site that is created so that all the contents including images and the structure will remain the same on all devices whether viewed from a PC screen or from a tablet and smartphone.

In the past, users have been having problems viewing websites from their devices. The images could not retract to fit on the small screen something that created a lot of problems. But the responsible website designs are meant to eliminate that problem. When you view the content from your PC and access it from your smartphone, you realize that it looks uniform.

The content and images adjust according to the size of the screen. This not only increases the user experience but also helps in boosting sales on businesses. When businesses use the mobile optimized sites, they benefit in many ways. First, there is increased user experience. It is also easy to manage the site and the SEO campaigns. Businesses can increase the conversion rates as well as remain aligned to the demands of search engines.

However, with your new design, you can now be able to tap the clientele base whether coming from PC or mobile devices. There are also tools, which you can use to discover the behavior and interaction of mobile users when they land on your website. The way in which they behave when they get to shopping carts, visit a specific page, or land on your home page.

When users have to struggle to see the content on your site through their mobile devices, they will most likely abandon it. These users will head to competitor sites meaning that you could lose on a traffic that you may be convert to sales. The worst thing is that the algorithm used by search engines looks at the behavior of audiences when they land on a site. If they are abandoning a site immediately they get on the pages, it may result to poor ranking on engines.

The earlier you make the changes, the better since you are preparing for that change in internet surfing. Since you have only one site that works on those platforms, you also implement one SEO campaign. It will cut back on cost as well as make it convenient to handle your marketing campaigns.




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