Tuesday, August 23, 2016

Ecommerce Do's And Don'ts, From Lounge Lizard

By Arthur Williams


There's no denying the importance of ecommerce in the digital age we live in today. Its ability to sell varied products to a wider audience cannot be overlooked, which is why most businesses adopt it in certain forms. Lounge Lizard can tell you all about what makes an ecommerce platform stand out. To better understand how to go about this, on your end, here are a few do's & don'ts that you should follow.

DO streamline your platform. The first thing to know about ecommerce is that the best platforms are streamlined. Simply put, they are easy on the eyes and simple to use, even among those who aren't tech-savvy. What this means is that you should try to reduce clutter as much as possible. Even though this is just one of many strategies to help your ecommerce efforts along, it's nothing short of worthwhile.

DON'T underestimate social media capabilities. One of the most noteworthy aspects of social media is the sheer number of people you can reach. You have to keep in mind that when you reach people, you stand a greater chance of turning them into customers. It's simply a matter of how much you're willing to focus on social channels like Facebook and Twitter. If you put in the work, though, it'll pay off well on the ecommerce side of things.

DO include a number of payment options. Next, you should be mindful of the different payment options that your ecommerce platform allows. The bigger credit and debit cards matter, as does the possibility of PayPal. These are just a few ways to help your platform grow, as any website or mobile app developer will be able to agree. The more options you allow, the more likely it is that people will buy from you.

DON'T overlook the importance of feedback. Lastly, you have to understand that the best ecommerce platforms allow for feedback. When consumers purchase certain products, it's a given that they will want to leave reviews on them as well. This should be the case for your own platform, so open it up to written blurbs and star ratings. By doing so, people will be more comfortable doing business with you in the future.




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