Saturday, October 15, 2016

Long Island Advertising Agencies: What Was Six Degrees?

By Robert Sutter


Every period of growth has a beginning, especially when it comes to social media. Before Facebook there was MySpace, as well as a number of smaller blogs that individual users maintained. What came before those platforms, though? You may not know of the name, but we owe much of what we have now to Six Degrees. For those who are unfamiliar with Six Degrees, here is some information that Long Island advertising agencies will be able to provide.

If you don't what Six Degrees is, you should know that many people view it as the first social media website to come into existence. As a matter of fact, it predates MySpace, which many people mistakenly call the first. In any event, Six Degrees gained attention when it launched in 1997, in large part due to how it allowed users to create lists of connections, friends and family members alike. While simple by today's standards, a Long Island advertising agency will tell you that it was a tremendous feature during the late 90s.

It wasn't like Six Degrees was a niche idea that became a footnote, though. According to reputable authorities like fishbat, millions of users signed up for the website in order to implement the aforementioned features. Back in the late 90s and early aughts, though, not as many people were connected to the Internet as they are now. What this meant was that social circles weren't exactly broad. This, along with an influx of spam accounts, didn't do Six Degrees many favors.

In 1999, Six Degrees was sold to YouthStream Media Networks for a total of $125 million; the social media site folded two years later. It's unfortunate that Six Degrees became defunct, but it made sense why it occurred. The site simply was not engaging enough for users, which wasn't exactly helped by the primitive nature of the Internet back then. If it arose today, Six Degrees might have stood a chance. Back then, though, it was too ambitious for its own good.

Six Degrees is an interesting piece of history, to say the least, and hopefully these details have expanded your mind on the subject matter. While it's not exactly impressive by today's standards, an argument can be made that current sites owe something to it. After all, it seemed to spark an interest in social media in general, which allowed other companies to throw their hats into the ring. If nothing else, Six Degrees is a discussion-worthy topic to this day.




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