Wednesday, September 13, 2017

Realtors & The Long Island SEO Do's And Don'ts To Know

By Paula Hess


If you're a realtor, you understand the importance of property. To be more specific, you can market and sell it to interested buyers, drawing attention to all the positive attributes in the process. It can be difficult to sell homes and buildings, though, which is where digital services come into play. Long Island SEO may be one of the most effective. For realtors that would like to know how to carry out this process, the following do's and don'ts must be noted.

DO take advantage of social media networks. With so many forms of social media, it can be difficult to pinpoint which ones can yield the most SEO benefits. Fortunately, expertise from companies like fishbat can prove useful here. Facebook, Twitter and LinkedIn are only a few examples, but you'll soon realize that some will be more useful than others. No realtor should be without the power that social media provides.

DON'T overlook the importance of keywords. Another thing that realtors should know about SEO is that keywords are imperative for success. It's important to select the ones that will yield the most results, which is a talking point that varies from company to company. Local keywords are great for those that haven't quite established their brands yet. For example, a realtor in Tampa might want to focus on terms like "Florida real estate services."

DO optimize your website for the best performance. Anyone that's familiar with SEO will tell you that web design plays a major role in this respect. Realtors should look at their sites to see how well they perform. Does the homepage take longer to load than it should? Are there any links that lead to 404 error pages? If situations like the arise, an SEO specialist will be able to optimize the site so that it ultimately ranks higher.

DON'T forget that SEO is a long-term process. In other words, you're not going to see results overnight, no matter how much work you put into a single way. As a matter of fact, realtors are probably going to be working for months until visible returns are seen. With that said, it doesn't pay to become discouraged. If you remain patient and continue to work hard, you'll start to see just how much value SEO can provide.




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