As a small business owner, there are numerous marketing services that you should think about putting into practice. One of the most important is search engine optimization, but you might have heard a few things about it. Perhaps you might have been told things that simply aren't true. These are common Long Island SEO myths that can prevent you from growing your business. Here are a few myths to consider, and why they don't exactly hold up.
"SEO is a waste of time and money for my business." If you're running a small business, you might disregard Long Island SEO as a waste. This is far from the truth, as it can be useful in many ways. Not only can it get you found on search engines, which is the ultimate goal, but it will ensure that all content you produce reaches the attention of your audience. As reputable firms like fishbat will tell you, this service is far from a waste.
"I should only focus on national rankings." This is a mistake, as it can lead you to miss out on terms that will help you gain more returns. Let's say that, for the sake of argument, that you're planning on opening a bakery in Newark. Perhaps you'd like to modify your SEO strategy so that it includes terms like "New Jersey bakeries," "bakeries in New Jersey," and the like. Despite what you may think, local rankings can go a long way.
"The number of links matters more than the content you create." This is another SEO myth that should be debunked. Just because you can create numerous links doesn't mean that you'll be able to rank in no time. In fact, it's more important that you create high-quality content that your target audience will find relevant to their interests. You can include links within the content itself, but they shouldn't come at the expense of the quality that the aforementioned content provides.
"Big, well-known companies are the only ones that benefit from SEO." If you think that SEO only benefits well-known companies like Coca-Cola, Exxon and what have you, think again. You might type in a search term, only to realize that the names you expect don't pop up. As a matter of fact, as more people start their own businesses, they'll be told about the importance of SEO ad nauseam. When you put your strategy into practice, you'll learn that SEO benefits those that put in the time and effort.
"SEO is a waste of time and money for my business." If you're running a small business, you might disregard Long Island SEO as a waste. This is far from the truth, as it can be useful in many ways. Not only can it get you found on search engines, which is the ultimate goal, but it will ensure that all content you produce reaches the attention of your audience. As reputable firms like fishbat will tell you, this service is far from a waste.
"I should only focus on national rankings." This is a mistake, as it can lead you to miss out on terms that will help you gain more returns. Let's say that, for the sake of argument, that you're planning on opening a bakery in Newark. Perhaps you'd like to modify your SEO strategy so that it includes terms like "New Jersey bakeries," "bakeries in New Jersey," and the like. Despite what you may think, local rankings can go a long way.
"The number of links matters more than the content you create." This is another SEO myth that should be debunked. Just because you can create numerous links doesn't mean that you'll be able to rank in no time. In fact, it's more important that you create high-quality content that your target audience will find relevant to their interests. You can include links within the content itself, but they shouldn't come at the expense of the quality that the aforementioned content provides.
"Big, well-known companies are the only ones that benefit from SEO." If you think that SEO only benefits well-known companies like Coca-Cola, Exxon and what have you, think again. You might type in a search term, only to realize that the names you expect don't pop up. As a matter of fact, as more people start their own businesses, they'll be told about the importance of SEO ad nauseam. When you put your strategy into practice, you'll learn that SEO benefits those that put in the time and effort.
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