The launch of this bot fraud study could be the starting point of a revolution in the digital advertising industry. This is very important if we believe various reports stating that 50% of all digital advertising expenditure is wasted with bot fraud. Although there's no solid evidence to support this figure, everybody in the industry agrees this type of fraud exists.
The month-long study involves 30 well-known advertisers who agreed to allow the tracking of their digital advertising campaigns with the help of Javascript. The company handling the technical details in White Ops, a digital advertising security firm that has everything needed to perform this task in excellent conditions. The names of the advertisers have been kept secret, but it seems they are among the most recognizable brands at international level. If those giants accepted to get involved, you can realize there must be something very important about this study.
This study will track the digital campaigns of the 30 advertisers via Javascript. The results and the conclusions will be made public somewhere within the last three months of this yeas, as promised by the ANA.
This will determine more advertisers to become proactive in the fight for eradicating bot fraud. They need to understand the importance of taking all cautionary measures to protect their campaigns, because it's a matter of increasing their ROI at the end of the day. The less money you waste because of bots or other reasons, the more leads and conversions you'll get for the same budget. This is why the results of the study are of crucial importance for the industry. Everybody awaits the data and the conclusions which ANA promised to make public in the fourth quarter of this year.
It is the hope of the Association of National Advertisers (ANA)that after this study is completed, people will get serious about tracking their ads, and there will be less bad behavior, but things move fast in the ad world and some think this may just be a blip on the radar.
The study is going to take place during the month of August. It is handled by White Ops, a digital advertising security company. They are going to use Javascript tags to track all campaigns that participate in the study.
The month-long study involves 30 well-known advertisers who agreed to allow the tracking of their digital advertising campaigns with the help of Javascript. The company handling the technical details in White Ops, a digital advertising security firm that has everything needed to perform this task in excellent conditions. The names of the advertisers have been kept secret, but it seems they are among the most recognizable brands at international level. If those giants accepted to get involved, you can realize there must be something very important about this study.
This study will track the digital campaigns of the 30 advertisers via Javascript. The results and the conclusions will be made public somewhere within the last three months of this yeas, as promised by the ANA.
This will determine more advertisers to become proactive in the fight for eradicating bot fraud. They need to understand the importance of taking all cautionary measures to protect their campaigns, because it's a matter of increasing their ROI at the end of the day. The less money you waste because of bots or other reasons, the more leads and conversions you'll get for the same budget. This is why the results of the study are of crucial importance for the industry. Everybody awaits the data and the conclusions which ANA promised to make public in the fourth quarter of this year.
It is the hope of the Association of National Advertisers (ANA)that after this study is completed, people will get serious about tracking their ads, and there will be less bad behavior, but things move fast in the ad world and some think this may just be a blip on the radar.
The study is going to take place during the month of August. It is handled by White Ops, a digital advertising security company. They are going to use Javascript tags to track all campaigns that participate in the study.
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