The ability to advertise on the Internet, and make money through the visitors that online advertising can send to your website is something that many people utilize every day. The thought that these companies are actually not providing the best possible service probably doesn't cross your mind.
So, what exactly is bot fraud? Basically, bot fraud is when people use websites that promote advertiser's products and then push fake traffic towards those sites and offers in order to get a payout. It is fraud because the traffic is not real - but bots or computer generated. This is a severe problem in the digital marketing sphere and many marketers have estimated that between 25-30% of a marketing budget is lost due to bot fraud.
A study done by the ANA using a company called White Ops has blown the lid off of 30 companies that are apparently participating in advertising fraud. The group published their findings, and not surprisingly, some of the most recognizable brands known worldwide were at the heart of this controversy. It just goes to show that regardless of what you believe about the integrity of certain companies, there is always going to be that possibility that you will end up losing money, having it taken from you, by those that you trust in the online advertising industry.
Now you can see that when the ANA does this investigation they will uncover any bot fraud that may be happening. This allows for people to get to know whether an advertiser is legitimate and is looking out for their needs. That's why this should be an enlightening study.
In the world of online advertising, there is always going to be some amount of fraud that will occur from time to time. The idea that people are spending billions of dollars on advertising, and are actually being ripped off by the very people that they are receiving their advertising from is dubious to say the least.
In the end, this type of study is only going to produce results if people actually take this seriously, deciding to refine the way that their advertising is provided to consumers so that purported fraud does not continue. Hopefully, the practices that the perpetrators must adopt will inevitably lead to a fair and gainful way of providing advertising to clients who are expecting to get top results without being part of fraudulent schemes that are apparently running rampant today.
So, what exactly is bot fraud? Basically, bot fraud is when people use websites that promote advertiser's products and then push fake traffic towards those sites and offers in order to get a payout. It is fraud because the traffic is not real - but bots or computer generated. This is a severe problem in the digital marketing sphere and many marketers have estimated that between 25-30% of a marketing budget is lost due to bot fraud.
A study done by the ANA using a company called White Ops has blown the lid off of 30 companies that are apparently participating in advertising fraud. The group published their findings, and not surprisingly, some of the most recognizable brands known worldwide were at the heart of this controversy. It just goes to show that regardless of what you believe about the integrity of certain companies, there is always going to be that possibility that you will end up losing money, having it taken from you, by those that you trust in the online advertising industry.
Now you can see that when the ANA does this investigation they will uncover any bot fraud that may be happening. This allows for people to get to know whether an advertiser is legitimate and is looking out for their needs. That's why this should be an enlightening study.
In the world of online advertising, there is always going to be some amount of fraud that will occur from time to time. The idea that people are spending billions of dollars on advertising, and are actually being ripped off by the very people that they are receiving their advertising from is dubious to say the least.
In the end, this type of study is only going to produce results if people actually take this seriously, deciding to refine the way that their advertising is provided to consumers so that purported fraud does not continue. Hopefully, the practices that the perpetrators must adopt will inevitably lead to a fair and gainful way of providing advertising to clients who are expecting to get top results without being part of fraudulent schemes that are apparently running rampant today.
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