Monday, October 27, 2014

Google Adwords Phone Tracking Feature Permits Advertisers Track Call Generation

By Arees Furqan


Google has recently added a new feature to AdWords that will permit webmasters to track call conversions on their sites. The feature will show which keywords are driving calls, and permit webmasters to track not just how many calls they are getting, but additionally which period in the sales funnel the calls are arriving from, and which keywords are inspiring purchasers to pick up the phone.



To use the system, advertisers merely add a little code to their sites. The code will generate a distinct Google phone number that will be displayed for up to 90 days, and will redirect to the firm's official phone number.

This means that Google is able to track not merely users who take advantage of the click-to-call feature of their phone, but likewise those who write the number down and call it manually. Users can assign distinct values to conversions depending on which page the phone number was displayed on. So, a person who calls a general inquiries or customer service number might be worth less (in terms of advertising payments) than a person who called in directly to the sales hotline.

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