For those that are looking to market on social media, there are many platforms to consider. Tumblr is nothing short of unique, but don't let its presentation fool you. There is a certain strategy that's needed in order to appeal to the user base that uses this platform. For Long Island advertising agencies, creating the strategy in question and carrying through with it is essential. Here are the do's and don'ts of advertising on Tumblr that will lead to progress.
DO build a reputation as a content creator. There are many types of content that Tumblr not only hosts but welcomes. According to authorities on marketing like fishbat, these include blog posts, poems, and GIF sets, each of which gains certain levels of engagement. Whatever you may be most capable of creating, understand that content plays a major role in promoting oneself on the site. By building a reputation, your audience will be more likely to do business with you.
DON'T let your content go untagged. To further advertise yourself on Tumblr, make use of tags. These are found at the bottom of every Tumblr post and relate back to the content being shown. Furthermore, they will make the content searchable for you and your user base. If you include tags that simply aren't relevant to what you write, not only will your work be less searchable but your account may not be in the best standing.
DO respond to those that reach out. One of the other defining traits of Tumblr is the ability to send "asks," which are direct messages that you can answer directly or publish on your account. Regardless of what you opt for, there are numerous benefits of doing so. You will be able to keep in touch with your user base, but the fact that it may bring additional content to your page can't be denied either. As we've covered earlier, content is king.
DON'T underestimate your competition. No matter how confident you believe you are in your Tumblr skills, there's a good chance that there's someone using the platform more effectively. What this means is that you should look at what your competition is doing differently. Furthermore, focus on your own weaknesses and see if they can be turned into strengths. Don't let this come at the cost of your individuality, though, as the best Tumblr marketing efforts tend to stand out from the rest.
DO build a reputation as a content creator. There are many types of content that Tumblr not only hosts but welcomes. According to authorities on marketing like fishbat, these include blog posts, poems, and GIF sets, each of which gains certain levels of engagement. Whatever you may be most capable of creating, understand that content plays a major role in promoting oneself on the site. By building a reputation, your audience will be more likely to do business with you.
DON'T let your content go untagged. To further advertise yourself on Tumblr, make use of tags. These are found at the bottom of every Tumblr post and relate back to the content being shown. Furthermore, they will make the content searchable for you and your user base. If you include tags that simply aren't relevant to what you write, not only will your work be less searchable but your account may not be in the best standing.
DO respond to those that reach out. One of the other defining traits of Tumblr is the ability to send "asks," which are direct messages that you can answer directly or publish on your account. Regardless of what you opt for, there are numerous benefits of doing so. You will be able to keep in touch with your user base, but the fact that it may bring additional content to your page can't be denied either. As we've covered earlier, content is king.
DON'T underestimate your competition. No matter how confident you believe you are in your Tumblr skills, there's a good chance that there's someone using the platform more effectively. What this means is that you should look at what your competition is doing differently. Furthermore, focus on your own weaknesses and see if they can be turned into strengths. Don't let this come at the cost of your individuality, though, as the best Tumblr marketing efforts tend to stand out from the rest.
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