There are many factors that go into one's purchasing decisions, but among the most important is an online reputation. Any online marketing company will agree that if someone researches a business, only to come up with few positive results, purchases may be less likely to come about. With that said, reputation management can have a considerable impact on one's public images. Here are some of the most important rep management questions that should be asked.
"First, what exactly is reputation management?" For those that don't know - and online marketing companies can expand on this further - reputation management is a service that entails the influencing of public perception. This is done by taking information that exists and correcting it. As reputable firms along the lines of fishbat will tell you, this is a process that has to be handled with care. Ergo, not everyone will be able to excel at it.
"Is marketing necessary in order to carry out reputation management?" Seeing as how reputation management is regarded as a marketing service in its own right, it will need others in order to be truly successful. SEO might be the most important, as it involves ranking for different search terms. What about social media, which can go a long way in improving one's stature among the public? With components like these, rep management will be done much easier.
"What can I do if I see a report about me that's blatantly untrue?" In a situation such as this, you might be able to dispute the report. Of course, this is heavily dependent on the type of site that the report in question is being hosted on. From there, the removal process could take anywhere from a few minutes to a few weeks. However, if you can provide evidence that trumps what's been posted about you, it'll do wonders for your reputation.
"Is it possible to get other negative links removed, too?" This might be a little more difficult to carry out, since not all sites have the same rules. Furthermore, if a true story is posted, there is little chance that the administrator of the site will help you. However, these stories can be pushed down in search rankings with the services discussed earlier. If it can't be seen on page one, it's almost like a link doesn't exist at all.
"First, what exactly is reputation management?" For those that don't know - and online marketing companies can expand on this further - reputation management is a service that entails the influencing of public perception. This is done by taking information that exists and correcting it. As reputable firms along the lines of fishbat will tell you, this is a process that has to be handled with care. Ergo, not everyone will be able to excel at it.
"Is marketing necessary in order to carry out reputation management?" Seeing as how reputation management is regarded as a marketing service in its own right, it will need others in order to be truly successful. SEO might be the most important, as it involves ranking for different search terms. What about social media, which can go a long way in improving one's stature among the public? With components like these, rep management will be done much easier.
"What can I do if I see a report about me that's blatantly untrue?" In a situation such as this, you might be able to dispute the report. Of course, this is heavily dependent on the type of site that the report in question is being hosted on. From there, the removal process could take anywhere from a few minutes to a few weeks. However, if you can provide evidence that trumps what's been posted about you, it'll do wonders for your reputation.
"Is it possible to get other negative links removed, too?" This might be a little more difficult to carry out, since not all sites have the same rules. Furthermore, if a true story is posted, there is little chance that the administrator of the site will help you. However, these stories can be pushed down in search rankings with the services discussed earlier. If it can't be seen on page one, it's almost like a link doesn't exist at all.
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Please contact fishbat if you'd care for further information regarding reputation management.
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