If your goal is to have your website ranking, there are many fulfillments you'll have to require. One of the most overlooked is the implementation of an SSL, or secure sockets layer, certificate. Simply put, it's a form of security that's meant to protect your website. This is especially true for sites that require sensitive information to be exchanged. When it comes to the Long Island SEO advantages of SSL certificates, here are the 3 biggest ones.
When it comes to the advantages of SSL certificates, the fact that they are used for encryption is most notable. Let's say that, for the sake of argument, that you log onto a website that sells merchandise. It may ask you for your credit card information so that your transaction can be processed. If the site is SSL-protected, it will have the prefix "https" as opposed to "http." The former is becoming more and more common, as reputable names such as fishbat.com will attest.
What about the trust of current and future customers, alike? When someone shops online, they will stick to the sites that they know best, mainly because of how reputable they know said sites to be. This is another purpose of implementing an SSL certificate: it can create trust that encourages shoppers to continue giving their business to certain outlets. Without it, this sense of trust will either be lacking or lost completely.
What about the possibility of ranking better online with an SSL certificate? It's important to note that Google and other search engines are favorable toward sites that are secure, whether they're designed for ecommerce or not. Search engines are designed to provide users with the most relevant results, so it should come as no surprise that security will play a role. Simply put, having an SSL certificate will help you get found by more people online.
These are 3 reasons why, as a business owner, your website should have an SSL certificate installed. While you now understand why this level of security matters, knowing how to install it is another story. You can leave this in the hands of your marketing agency, but it's entirely possible to do it yourself. One of the downsides of the latter is that you may not know if it's properly installed. A specialist will not only install the SSL certificate but test your site to ensure it's been done correctly.
When it comes to the advantages of SSL certificates, the fact that they are used for encryption is most notable. Let's say that, for the sake of argument, that you log onto a website that sells merchandise. It may ask you for your credit card information so that your transaction can be processed. If the site is SSL-protected, it will have the prefix "https" as opposed to "http." The former is becoming more and more common, as reputable names such as fishbat.com will attest.
What about the trust of current and future customers, alike? When someone shops online, they will stick to the sites that they know best, mainly because of how reputable they know said sites to be. This is another purpose of implementing an SSL certificate: it can create trust that encourages shoppers to continue giving their business to certain outlets. Without it, this sense of trust will either be lacking or lost completely.
What about the possibility of ranking better online with an SSL certificate? It's important to note that Google and other search engines are favorable toward sites that are secure, whether they're designed for ecommerce or not. Search engines are designed to provide users with the most relevant results, so it should come as no surprise that security will play a role. Simply put, having an SSL certificate will help you get found by more people online.
These are 3 reasons why, as a business owner, your website should have an SSL certificate installed. While you now understand why this level of security matters, knowing how to install it is another story. You can leave this in the hands of your marketing agency, but it's entirely possible to do it yourself. One of the downsides of the latter is that you may not know if it's properly installed. A specialist will not only install the SSL certificate but test your site to ensure it's been done correctly.
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