Thursday, March 28, 2019

Important Tiktok Questions To Ask For Long Island Advertising Success

By Paula Hess


One of the media programs that have become quite popular as of late is TikTok. Whether you've only heard about it, seen it online, or actively used it yourself, there's no denying the momentum that this platform has seen. In fact, you may be looking to utilize it to bolster your Long Island advertising efforts. To get the most out of TikTok, though, here are some of the questions that are worth being asked.

"What is TikTok, anyway?" TikTok is a mobile app that was released in 2016. Essentially, it's used to record short videos, which isn't unlike Snapchat or the now-defunct Vine. TikTok focuses largely on content where users lip sync, whether it's to music or comedy skits. While these details would lead one to believe that TikTok is an entertainment platform, companies such as fishbat can attest to the business potential it wields.

"Is lip syncing all there is to TikTok?" While this seems to be the main type of content on TikTok, it's far from the only one. It's not uncommon for videos featuring feats of athleticism to be shared through the platform. If you're a gymnast, personal trainer, or what have you, perhaps there is an audience for you to find on TikTok. In other words, this platform is more versatile than it's given credit for, which makes it that much more of a viable platform if it continues to grow.

"Who uses TikTok the most?" When discussing audiences, it's important to note that TikTok is largely used by those in their early to mid-20s. Furthermore, it would appear that TikTok's audience is largely female. The app originated in China, but has since seen popularity in other parts of the world, the United States being among the most prominent. These details should provide you with an understanding as to who uses TikTok the most.

As you can see, there is quite a bit to learn about TikTok, from its overall premise to the groups that it attracts. Even if you're not into the prospect of recording yourself lip-syncing to a song you like, you may still want to keep an eye on it. TikTok's growth seems continuous, so to simply ignore it would be nothing short of an oversight. By focusing on said platform in the long term, you may be able to capitalize on opportunities you wouldn't have otherwise.




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