Monday, March 4, 2019

Long Island Advertising: The Most Common Myths Regarding Graphic Design

By Arthur Williams


Given the importance of digital media, in the business world, it should come as no surprise that graphic design is widely popular. Whether you're planning on working for an established firm or setting up your own business, it's important to know what to expect. In fact, the information that you have may not entirely accurate. This brings us to the topic of graphic design myths, and here are just a few that any Long Island advertising agency can debunk.

"There's not much that goes into "graphic design." On the surface, graphic design may seem like a career that anyone can get into. This isn't the case, as companies such as fishbat will tell you, since there are many responsibilities to account for. Everything from an understanding of client needs to ongoing industry trends must be accounted for. Graphic design requires effort, but there's no denying the appeal that it has to those willing to get involved.

"Once one graduates from college or university, their learning ends." This isn't the case, which any experienced graphic designer will attest. Simply put, you will always be learning. It doesn't matter if the learning in question comes in the form of a book you borrowed from the library, an article you stumbled upon online, or what have you. In fact, it's recommended that you continually seek out knowledge, as this will make you a better graphic designer in the long run.

"If there are any edits to be made, they can be done in quick fashion." This is yet another misconception that, upon further evaluation, doesn't hold up. Keep in mind that graphic design requires ample care and attention, which means that any appointed edits must be treated accordingly. This is especially true for bigger assignments, such as entire overhauls. These edits take time, but the results will be nothing short of worthwhile.

"The only tool a graphic designer needs is a computer." Given the digital nature of graphic design, this is an easy mistake to make. Graphic designers will require much more, though, even beyond digital means. For example, many designers like to sketch out their work beforehand, which means that sketchpads and pencils, at the very least, will be needed. The more that designers have to work with, the better their work will become.




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