Every business wants to get ahead in the digital age. However, technology is moving so quickly, sometime it is hard to choose what course to follow. If the wrong one is chosen, the business can be left in the dust. It is important to look at the current trends to see how a business can capitalize on them. Here are some of the latest trends in on online business model.
Many small business owners also have a Facebook page to showcase their product or services there as well, as well as a Twitter and Instagram account. Also, many businesses have had their website optimized and had their location optimized on Google places. However, there are a few other things that have come up lately, that make all of the previous items mentioned seem like child's play.
Online experiences must be personalized and customize for each customer. It must be easily obtainable and freely accessible. This is what the public expects now. This poses a challenge for businesses because customers expect instant results. They want information in real time. Businesses know that if they cannot deliver, the customer can easily find another source, another app, to download and get what they want.
You need to be the business that shows up at the top of the list when the family is out shopping and they need a place to eat. What do they do? The search on their smart phone for a place that is family friendly and has good food. If that is you, you need to be the restaurant offering a 20% off coupon that day, so they come in and become a customer.
Then the new technology of SMS, or texting your ads to people. Do you realize that 95% of the people who receive a text message will open it? How would you do in a mail or email campaign, where you had a 95% open rate? You could text everyone in a zip code and offer them a 20% discount on lunch, and you might get some business today!
Many small business owners also have a Facebook page to showcase their product or services there as well, as well as a Twitter and Instagram account. Also, many businesses have had their website optimized and had their location optimized on Google places. However, there are a few other things that have come up lately, that make all of the previous items mentioned seem like child's play.
Online experiences must be personalized and customize for each customer. It must be easily obtainable and freely accessible. This is what the public expects now. This poses a challenge for businesses because customers expect instant results. They want information in real time. Businesses know that if they cannot deliver, the customer can easily find another source, another app, to download and get what they want.
You need to be the business that shows up at the top of the list when the family is out shopping and they need a place to eat. What do they do? The search on their smart phone for a place that is family friendly and has good food. If that is you, you need to be the restaurant offering a 20% off coupon that day, so they come in and become a customer.
Then the new technology of SMS, or texting your ads to people. Do you realize that 95% of the people who receive a text message will open it? How would you do in a mail or email campaign, where you had a 95% open rate? You could text everyone in a zip code and offer them a 20% discount on lunch, and you might get some business today!
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