One big trend in off-page SEO (Search Engine Optimization) is to be sure that the links to your website are real. There was a time when the wholesale manufacturing of links and link farms was rampant across the Internet, and most of them were basically illegitimate.
The whole idea of having links to your website was that Google would recognize that your website had enough quality content, that others were realizing that and pointing to your site as a reference point, thus giving it more validity.
Social Media will still be a strong influencer of SEO performance, yet it's important to know that both Twitter and Facebook are being more stringent about what data is released to third party engines. There are also rumors that Facebook may soon be entering the Search Engine arena - stay on top those developments.
Google + will continue to play a role in SEO.. Google+ is quickly becoming a competitor for both Facebook and Twitter, despite a few initial problems. Google+'s integration of features like Author Rank, indicates this social media channel will become more important. Organic search marketing has become even more important, most sales seem to come form organic search results. Humanized ranking will become more relevant. Google has recently announced they will be using social media to help ensure page result relevancy. This means that press releases, blogs, social media, and fresh content are becoming more important.
To get to the crux of the matter, all of the factors that go into ranking web pages rely upon trust, quality, and authority. This is really what Google has set out to do in the first place, is to give the searcher what he or she is really looking for. Up to now, there has been an unwritten (and written) strategy to "trick" Google into ranking our site.
ROI and Backlinks - Creating good back-links now requires so much more than just spamming your brand across the web. You want relevant links, so don't link to your cooking website on a boxing forum! Page Ranking - The importance of Page Rankings has also become more important. Page rank is important to every business, large or small. In general your page rank is the rating your website has earned in regards to it's quality and content.
The whole idea of having links to your website was that Google would recognize that your website had enough quality content, that others were realizing that and pointing to your site as a reference point, thus giving it more validity.
Social Media will still be a strong influencer of SEO performance, yet it's important to know that both Twitter and Facebook are being more stringent about what data is released to third party engines. There are also rumors that Facebook may soon be entering the Search Engine arena - stay on top those developments.
Google + will continue to play a role in SEO.. Google+ is quickly becoming a competitor for both Facebook and Twitter, despite a few initial problems. Google+'s integration of features like Author Rank, indicates this social media channel will become more important. Organic search marketing has become even more important, most sales seem to come form organic search results. Humanized ranking will become more relevant. Google has recently announced they will be using social media to help ensure page result relevancy. This means that press releases, blogs, social media, and fresh content are becoming more important.
To get to the crux of the matter, all of the factors that go into ranking web pages rely upon trust, quality, and authority. This is really what Google has set out to do in the first place, is to give the searcher what he or she is really looking for. Up to now, there has been an unwritten (and written) strategy to "trick" Google into ranking our site.
ROI and Backlinks - Creating good back-links now requires so much more than just spamming your brand across the web. You want relevant links, so don't link to your cooking website on a boxing forum! Page Ranking - The importance of Page Rankings has also become more important. Page rank is important to every business, large or small. In general your page rank is the rating your website has earned in regards to it's quality and content.
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