Google dominates over other search engines. Many use the word "google" as a term for performing a search on the internet. But while Google may not have much competition from other search engines, they do have some real competition from social sites. Here's why Google should be afraid of Twitter and Facebook.
If you think about online auctions, for instance, when eBay came on the scene, many other companies tried to copy their success, only to fail miserably. Google was one of the first websites to offer a very easy way to find quality information online.
Despite the fact that Yahoo also had a hold in the search engine world, it's quickly lost its prominence in regard to Google. Therefore, Google is having trouble competing against Facebook and Twitter because they have created something absolutely unique in regard to social interactions online. Google Plus is Google's attempt to compete in this market, but because it came later on, it will never have a foothold these other two websites do.
When you log into Twitter, you simply tweet what you want to say. When you log into Facebook, you can add something to your newsfeed right away. However, when you go to Google, you are conditioned to only think about finding information. Having to login to your account, and then find your way to Google Plus adds a couple extra steps, making it less easy to use.
Because there are other reasons to be on social media sites, users will find ways to use them for their searches whenever they can. If they want to know more about a celebrity, they may check their Facebook page or hashtag rather than starting up an internet search. Why take the other step when they could keep using a site they already enjoy? Google attempted to enter the social site realm with Google+, but that venture has been less than successful. If Google wants to stay on the top of their game, they need to offer a better social site experience.
If you think about online auctions, for instance, when eBay came on the scene, many other companies tried to copy their success, only to fail miserably. Google was one of the first websites to offer a very easy way to find quality information online.
Despite the fact that Yahoo also had a hold in the search engine world, it's quickly lost its prominence in regard to Google. Therefore, Google is having trouble competing against Facebook and Twitter because they have created something absolutely unique in regard to social interactions online. Google Plus is Google's attempt to compete in this market, but because it came later on, it will never have a foothold these other two websites do.
When you log into Twitter, you simply tweet what you want to say. When you log into Facebook, you can add something to your newsfeed right away. However, when you go to Google, you are conditioned to only think about finding information. Having to login to your account, and then find your way to Google Plus adds a couple extra steps, making it less easy to use.
Because there are other reasons to be on social media sites, users will find ways to use them for their searches whenever they can. If they want to know more about a celebrity, they may check their Facebook page or hashtag rather than starting up an internet search. Why take the other step when they could keep using a site they already enjoy? Google attempted to enter the social site realm with Google+, but that venture has been less than successful. If Google wants to stay on the top of their game, they need to offer a better social site experience.
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