It's apparent that marketing today can be done in a number of different ways. There are some companies that will go about buying TV time for the sake of advertising products while others may start up their own networking pages for the sake of attracting more fans. However, what about actually going to various locations in the real world for the sake of greater marketing efforts, no matter what the products at hand might be? How are online marketing companies able to assess such efforts?
This idea especially came to my attention after I saw the way that "Carrie" had been marketed. It was actually very creative, as it was able to put a coffee shop in New York City to use. A live prank was able to be played out, telekinesis seemingly coming to life in front of a group of then-terrified patrons. Not only has it been able to raise several emotions from these consumers but the truth of the matter is that the Internet made this video a viral sensation.
It seems as though this video has been able to grow in popularity right away, taking into account the way that it earned over 25 million views. It's not hard to see why, especially since the video went into detail about how the prank was able to be put together. In addition, think about just how many individuals love the idea of horror. It's a genre that so many people enjoy, especially with zombies and the supernatural being so popular, so why shouldn't online marketing companies focus on it?
It's not like live marketing is a new concept, especially when you take into consideration what online marketing companies will be able to tell you. "The Simpsons Movie" released a number of years back and along with it came a litany of efforts on the advertising front. Does anyone remember the way that several 7-Eleven stores were changed into Kwik-E Marts, for example? It seems like these efforts gain the attention of many, which is the goal of a number of authorities, fishbat included amongst them.
Marketing will be done in a variety of ways, some of these efforts being more visible than others. However, I cannot argue against how live performances can be, or anything that will be able to change the way that we approach our day-to-day lives. Imagine being part of that coffee shop on the day of the prank; you probably would not have been able to tell your friends and family about it until after it became viral. That, to me, shows a uniquely effective way to go about advertising.
This idea especially came to my attention after I saw the way that "Carrie" had been marketed. It was actually very creative, as it was able to put a coffee shop in New York City to use. A live prank was able to be played out, telekinesis seemingly coming to life in front of a group of then-terrified patrons. Not only has it been able to raise several emotions from these consumers but the truth of the matter is that the Internet made this video a viral sensation.
It seems as though this video has been able to grow in popularity right away, taking into account the way that it earned over 25 million views. It's not hard to see why, especially since the video went into detail about how the prank was able to be put together. In addition, think about just how many individuals love the idea of horror. It's a genre that so many people enjoy, especially with zombies and the supernatural being so popular, so why shouldn't online marketing companies focus on it?
It's not like live marketing is a new concept, especially when you take into consideration what online marketing companies will be able to tell you. "The Simpsons Movie" released a number of years back and along with it came a litany of efforts on the advertising front. Does anyone remember the way that several 7-Eleven stores were changed into Kwik-E Marts, for example? It seems like these efforts gain the attention of many, which is the goal of a number of authorities, fishbat included amongst them.
Marketing will be done in a variety of ways, some of these efforts being more visible than others. However, I cannot argue against how live performances can be, or anything that will be able to change the way that we approach our day-to-day lives. Imagine being part of that coffee shop on the day of the prank; you probably would not have been able to tell your friends and family about it until after it became viral. That, to me, shows a uniquely effective way to go about advertising.
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