Saturday, April 12, 2014

Webinar Marketing Strategies For 2014 - Branding Your Company

By Adam Roell


Trying to sell products online is a very straightforward process, especially for those that have a background in marketing. By simply creating a website that has your products, and placing a payment button for potential customers to use, targeted traffic to the site will usually allow you to make a good living marketing your offers online.



Moreover, it is an excellent way to start branding your company name, and the products that you sell, all the while representing yourself as an expert in your industry. Here are a few reasons why you should consider doing a webinar in 2014, using this innovative strategy that many are using this year.

Limited Time Offers Sell More: If you have ever seen an online auction, the reason that they work so well is that people are always afraid to lose something that they want to buy. In the same way, a limited time offer should always be presented on a webinar, motivating them to take action. If you only have a webinar that present your product, and they have no reason to buy it right away, after they leave your online seminar, they may actually forget what you talked about, and you will also not make any money.

The best way to ensure that people will associate you and your company with the products that you sell is to have a PowerPoint presentation that shows your picture, and your products, in full view of all of the attendees throughout the webinar itself. By having your picture and products presented during the presentation, it will brand you with the products that you sell. And, if you are able to present an exceptional webinar that provides excellent value, they will also associate you and your company with quality products and information.

If you would like to brand your product name, and your company name, successfully, there is no better way than to use a webinar, especially one that boldly represents you and your product throughout the entire presentation. This is something that will make a difference in your bottom line.




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