Amazon and Google are kind of adversaries when it comes to online marketing. They have been having a tenuous relationship for a long period of time now. The companies are competing head-to-head when it comes to online product search and delivery services of phones and other mobile devices. But, still Amazon is considered to be one of the largest text-ad advertisers of Google. Amazon also gets a share of revenue by running Google AdSense ads on its site.
There are reports to indicate that Amazon is working on a competitive advertisement platform that resembles Google AdWords. This would no doubt worsen the adversaries between the two online giants in the near future. This platform is said to be driven by the wealth of shopping data that Amazon has been amassing as the world's largest online retailer. This program is called the Amazon Sponsored Links which is said to begin its testings later this year.
Amazon's wealth of product and shopping data would inevitably be a very strong draw for the advertiser who is looking for more reach and flexibility beyond Google AdWords. Even though Google also has its own database of products and product search, it is quite minimal when it comes to what consumers actually buy. Amazon is far ahead of Google in this aspect. They have cleverly amassed this data with features like Log-in With Amazon that allows Amazon's over 250-million customers to use their Amazon credentials when making an important purchase through Amazon or other websites.
A wide range of advertisers will benefit from this wealth of information that Amazon possesses. The new platform is going to be simple and not in anyway over-sophisticated as per the current hints. It will include the bare minimum functionality in anticipation of gradual improvements over time.
While Google also has a tremendous amount of data available to them, Amazon's data may wind up being more valuable in the end. Being able to see a customer's purchasing habits is just the sort of thing anyone who's selling something wants to do. If Amazon does implement this program, it's likely it will become the primary form of advertisement on their site. It should bring Amazon a ton of income, and should deliver Google some serious competition. Google's been on top for a long time, but that might not last much longer.
The huge customer data base of Amazon can definitely make these ads more "click-worthy" to users in the long run. They are far ahead of Google in this regard. This is the salient feature of Amazon in attracting their share of online ads in the long run. This is why the online world is watching the latest developments of Amazon so eagerly.
There are reports to indicate that Amazon is working on a competitive advertisement platform that resembles Google AdWords. This would no doubt worsen the adversaries between the two online giants in the near future. This platform is said to be driven by the wealth of shopping data that Amazon has been amassing as the world's largest online retailer. This program is called the Amazon Sponsored Links which is said to begin its testings later this year.
Amazon's wealth of product and shopping data would inevitably be a very strong draw for the advertiser who is looking for more reach and flexibility beyond Google AdWords. Even though Google also has its own database of products and product search, it is quite minimal when it comes to what consumers actually buy. Amazon is far ahead of Google in this aspect. They have cleverly amassed this data with features like Log-in With Amazon that allows Amazon's over 250-million customers to use their Amazon credentials when making an important purchase through Amazon or other websites.
A wide range of advertisers will benefit from this wealth of information that Amazon possesses. The new platform is going to be simple and not in anyway over-sophisticated as per the current hints. It will include the bare minimum functionality in anticipation of gradual improvements over time.
While Google also has a tremendous amount of data available to them, Amazon's data may wind up being more valuable in the end. Being able to see a customer's purchasing habits is just the sort of thing anyone who's selling something wants to do. If Amazon does implement this program, it's likely it will become the primary form of advertisement on their site. It should bring Amazon a ton of income, and should deliver Google some serious competition. Google's been on top for a long time, but that might not last much longer.
The huge customer data base of Amazon can definitely make these ads more "click-worthy" to users in the long run. They are far ahead of Google in this regard. This is the salient feature of Amazon in attracting their share of online ads in the long run. This is why the online world is watching the latest developments of Amazon so eagerly.
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