Wednesday, September 24, 2014

New Callout From Google Makes Advertising Easier

By Hajj Isa


If you have been advertising with Google AdWords over the last two years, you know that they make changes from time to time. It is very common for them to implement these changes on a small scale, and then release them to the general public. Google has recently introduced something called callouts on their advertising platform. It is a new ad extension that allows any advertiser to have much more advertising space to offer promotions, sales and free shipping.



Today, Google has made this much easier, helping advertisers by adding what are called callouts. This is an additional area of space that people will see when you are advertising which can allow you to display promotions, sales information or if you are offering free shipping. Here's an overview of what Google Adwords has done to improve your ability to make money on the web.

Google Adwords Callouts

If you would like to improve your click through rates using the new callouts on Google AdWords, you should take advantage of this new technology that can help you make more money. They will have their latest extension released to the public over the next few weeks, making it even more exciting for individuals that spend the majority of their advertising budget using Google AdWords.

Anyone that is serious about generating more money on the web, and has deviated to other forms of advertisement such as Facebook or even Twitter, they now have a new reason to come back to Google to use this brand-new callout interface to help them earn even more money online.

Now, as a result of having more room, advertisers will no longer have to use up the minimal amount of space that they already have when making a creative. They can now place additional information in the callouts, and still keep their highly converting ads intact, making it an even better way to generate targeted visitors. The primary purpose of using callouts is to help advertisers increase click-through rates, individuals that are interested in a particular product and actually click through to your website after seeing your ad. This will modify the Ad Rank formula that Google uses in order to determine CTR would should definitely improve as well for each advertiser.




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