Saturday, April 7, 2018

A Web Design Company's Tips For Nonprofits

By Arthur Williams


Regardless of the cause that you're passionate about, creating a nonprofit can help make a difference. Anyone that has ever done this, though, will tell you that it isn't as easy as it seems. There is ample work that goes into creating an organization like this, especially when it comes to building a website. Can a nonprofit benefit from a website design company? The simple answer is, "yes." For a more extended breakdown, read on.

One of the ways that web design companies assist nonprofits is by helping them establish a brand. What is it that a nonprofit wants to be known for, from a visual standpoint? To expand on this, when someone sees the color red with white text against it, most people would immediately think of Coca-Cola. Branding matters and reputable agencies like Lounge Lizard can help to establish this.

Another way for a nonprofit site to be built is to keep things as simple as possible. If someone clicks onto your site to learn about the cause that you're championing, such information must be easily accessible. This can be done in a number of ways, depending on the layout. If it's a scrolling site, the mission statement can be what visitors first see. From there, they can scroll down and slowly learn about the cause in question. If such information is difficult to find, the site won't perform as well.

You should also make sure that your site is mobile-friendly. Search engines place more emphasis on sites that translate well to several devices, meaning that the same experience should be had across the board. Furthermore, many people use their phones to go online to learn about a litany of topics, nonprofits included. This is all the more reason why web design should be carried out with a mobile focus in place.

A nonprofit won't be nearly as effective, though, unless it has a call to action in place. This goes for many businesses, but nonprofits especially need CTAs so that they can get people together to help raise money and make a difference. A CTA could be something as simple as a link directing someone to a Contact Us form, meaning that there may not be much work to be done. With that said, this is still an element that must be present.




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