Camera verification (including personalized document matching) is becoming common throughout the print, mail, & packaging industries. Older used mailing equipment is being updated more and more with new camera verification attachments and software. The following article will lead us through the topic Proving accuracy with Postcard Mailers production.
Have you ever wondered about the technology used to ensure that a document on the inside of an envelope matches the address printed on the outside? Or a credit card with information that matches the carrier that it is glued to? Or the inside page of a booklet matching the outside cover (both personalized).
Especially in the insurance, financial, and healthcare industries. Increased emphasis on targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a specific audience. Such printed documents are more expensive to produce, and they also include more personalized information. This trend makes it essential to make sure each prospect receives the right material and that some certifiable report can prove accuracy.
In the first one, you have a standard six pocket inserter. One piece of the package is pulled from a pocket and dropped into a slot. The plot moves forward, where the inserter falls the next section on top, and so on. At the end of the process, the whole package is inserted into an envelope.
The most traditional method of verification is ensuring that all customer statements have successfully exited an envelope inserter. This is a simple matter of reading a sequential number or decoding a personalized Intelligent Mail Barcode or IMB through a window envelope, and "checking off" each document that leaves the machine. If a document is removed or if there is a "double-feed, " the report will show the missing document before the mailing is complete.
A two camera mail matching system can speed things up a little, but the envelopes would still have to be printed in advance. And the two stacks even have to be in perfect order or else you'd have to shut everything down to match it up again. In the second scenario, you roll up an inkjet address printer to the end of the inserter. The address printer prints the correct name on the outside of each envelope (to match the personalized documents inside).
With the right inkjet, a Buskro for instance, this would be 100% reliable. You could recover from jams and operator errors quickly and efficiently because the software would keep track of the database entries that weren't printed correctly. This would also allow you to run at full speed. No more printing envelopes in advance. No more manual "spot checks" to make sure your stacks are still correlating.
These are only the tip of the iceberg. Camera verification has become a powerful tool, capable of many verification & reporting tasks. From logging files to sequencing to file auditing, the ability is readily available. What's more, the price for such camera verification equipment has come down substantially in the past years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and find out what's available for your specific budget.
Have you ever wondered about the technology used to ensure that a document on the inside of an envelope matches the address printed on the outside? Or a credit card with information that matches the carrier that it is glued to? Or the inside page of a booklet matching the outside cover (both personalized).
Especially in the insurance, financial, and healthcare industries. Increased emphasis on targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a specific audience. Such printed documents are more expensive to produce, and they also include more personalized information. This trend makes it essential to make sure each prospect receives the right material and that some certifiable report can prove accuracy.
In the first one, you have a standard six pocket inserter. One piece of the package is pulled from a pocket and dropped into a slot. The plot moves forward, where the inserter falls the next section on top, and so on. At the end of the process, the whole package is inserted into an envelope.
The most traditional method of verification is ensuring that all customer statements have successfully exited an envelope inserter. This is a simple matter of reading a sequential number or decoding a personalized Intelligent Mail Barcode or IMB through a window envelope, and "checking off" each document that leaves the machine. If a document is removed or if there is a "double-feed, " the report will show the missing document before the mailing is complete.
A two camera mail matching system can speed things up a little, but the envelopes would still have to be printed in advance. And the two stacks even have to be in perfect order or else you'd have to shut everything down to match it up again. In the second scenario, you roll up an inkjet address printer to the end of the inserter. The address printer prints the correct name on the outside of each envelope (to match the personalized documents inside).
With the right inkjet, a Buskro for instance, this would be 100% reliable. You could recover from jams and operator errors quickly and efficiently because the software would keep track of the database entries that weren't printed correctly. This would also allow you to run at full speed. No more printing envelopes in advance. No more manual "spot checks" to make sure your stacks are still correlating.
These are only the tip of the iceberg. Camera verification has become a powerful tool, capable of many verification & reporting tasks. From logging files to sequencing to file auditing, the ability is readily available. What's more, the price for such camera verification equipment has come down substantially in the past years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and find out what's available for your specific budget.
About the Author:
Postcard mailers and printing specialists can easily be found on the Web. Use this online directory to find out more on http://www.postcardprintnship.com.
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