4th Generation Communications is one of the industries leading players in Internet Marketing. During a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you want to get your point across as quickly as possible.
We reside in the digital age and our clients are being swamped with information on a daily basis. Clients are being hit with text advertisements,, photos, banners and of course videos. The amount of businesses fighting for customers attention is increasing.
As entrepreneurs it is our job to keep our customers attention as long as possible. We should create content that draws them in and keeps them.
Videos tend to be a little trickier than other forms of advertising like banners, text advertisements, and pictures. With those forms of advertising a person is forced to see them. If your customer is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a bit harder. In most cases we can't force our shoppers to click on our video to watch it, it is absolutely up to them.
2 Things That May Get Your Clients To Watch Your Video
There are two vital aspects that you have to get right to increase the likelihood of customers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be interesting to them. If they glance at the time of your video and it is an hour long, they are going to keep moving.
Videos that are less than a minute will get played more frequently than a video that is 2 to 3 minutes. Although three minutes may not seem like a very long time, online it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the day-to-day activities that they forget about things such as brand naming. This is a vital facet of your marketing efforts and will be taken seriously, because in the long run it'll skyrocket your ROI.
We reside in the digital age and our clients are being swamped with information on a daily basis. Clients are being hit with text advertisements,, photos, banners and of course videos. The amount of businesses fighting for customers attention is increasing.
As entrepreneurs it is our job to keep our customers attention as long as possible. We should create content that draws them in and keeps them.
Videos tend to be a little trickier than other forms of advertising like banners, text advertisements, and pictures. With those forms of advertising a person is forced to see them. If your customer is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a bit harder. In most cases we can't force our shoppers to click on our video to watch it, it is absolutely up to them.
2 Things That May Get Your Clients To Watch Your Video
There are two vital aspects that you have to get right to increase the likelihood of customers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be interesting to them. If they glance at the time of your video and it is an hour long, they are going to keep moving.
Videos that are less than a minute will get played more frequently than a video that is 2 to 3 minutes. Although three minutes may not seem like a very long time, online it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy worrying about the day-to-day activities that they forget about things such as brand naming. This is a vital facet of your marketing efforts and will be taken seriously, because in the long run it'll skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to drive traffic to your site. Explainer videos are also another excellent way to boost your leads.
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