Monday, June 9, 2014

Why It Is Important For Businesses To Have A Presence On Facebook

By Bilal Hamdan


It is very important for a business to have a presence on Facebook. Everyone is on Facebook and people expect brands to be there too. Even if they do not post often, they still need to be there. When the average person goes on Facebook, they might be looking for their favorite brands or new brands to try. If a business is not there, they will lose out on that marketing method. The nice thing is that you do not even have to pay to be seen on Facebook. Once you post on your business page it is out there. It can be shared by a lot of people if it is a good post.



One advantage is that if someone "likes" your page, then it shows up on their "wall" and their friends see that they've "liked" your page. This is a great way to advertise as the friends often will go and take a look to see what it's all about. This may in turn lead to more "likes" and the process repeats with a new person who has other friends on their list.

If you have to pick just one place to be online, it should be Facebook. There are just so many different ways to connect with people there. In addition to having a page for your business, you could also start a group. By doing so you can create a targeted group of customers to talk with.

With so many people killing time on Facebook you have a great opportunity to bring in more customers. You can "suggest" people like your page and invite everyone on your friends list. You can ask others to do the same and build up your visibility.

If you want to pay for more promotion on Facebook, you can also do that. You can either run an ad on the sidebar or pay to have more people see each of your posts. There really are a lot of options.

A well designed Facebook page for a business can be a great asset for personalizing the business and allowing for customers and potential customers a way to communicate with the business in a personal way. An online visibility needs to be more than just a digital flyer or postcard. People really do like to engage and give their opinions, and that is just what Facebook is designed to do. Not only does it give you, the business owner, the opportunity of showcasing your product or service, it gives your customers, future customers, and others a way to create a dialog with you.




About the Author:



No comments:

Post a Comment