A few years ago, it used to be possible to get a website ranked in Google even if the content on your website is less than stellar. In fact, I can just take an article from Ezinearticles.com or any article directories, slap it on my website, and get it ranked on the number one position, simply by pointing thousands of low quality links to it. And the ranking can remain there for months or even longer.
For example, it is reported that eBay, one of the top online retailers has lost 80% of their organic rankings after the Panda 4.0 update. The main reason given is because most of their pages ranking on Google are simply doorway pages with little content and are plastered with ads all over the place.
Focus On Your Visitors
Personally, I have conducted a small experiment. I realized that it is now possible for an article to rank for hundreds or even thousands of long tail keywords without building too many backlinks. But for that to happen, you need to follow the guidelines mentioned above. Make sure the article is at least 800 words and written naturally without keyword stuffing.
Put yourself in the mind of one of your visitors. Is your content engaging enough that you would want to stick around and read it? Is it something you would be proud to show to your family or friends? If not, refine it until it lives up to your standards. These simple tips should help you create content that is a good fit for the updated 2014 search algorithms. By focusing primarily on quality rather than quantity, you can build a site that not only provides real value within your industry, but also dominates the search results.
Ideally, the article should also be at least 800 words and above. After all, how can you provide quality information to your visitors in just 500 words? There is just not enough words to really go into an in depth discussion of a topic. The Panda 4.0 update serves as an important reminder of the importance of quality content for the purpose of SEO. Even gigantic sites such as Ebay can get penalized due to doorway pages. This is something that the smaller webmasters must pay attention to.
For example, it is reported that eBay, one of the top online retailers has lost 80% of their organic rankings after the Panda 4.0 update. The main reason given is because most of their pages ranking on Google are simply doorway pages with little content and are plastered with ads all over the place.
Focus On Your Visitors
Personally, I have conducted a small experiment. I realized that it is now possible for an article to rank for hundreds or even thousands of long tail keywords without building too many backlinks. But for that to happen, you need to follow the guidelines mentioned above. Make sure the article is at least 800 words and written naturally without keyword stuffing.
Put yourself in the mind of one of your visitors. Is your content engaging enough that you would want to stick around and read it? Is it something you would be proud to show to your family or friends? If not, refine it until it lives up to your standards. These simple tips should help you create content that is a good fit for the updated 2014 search algorithms. By focusing primarily on quality rather than quantity, you can build a site that not only provides real value within your industry, but also dominates the search results.
Ideally, the article should also be at least 800 words and above. After all, how can you provide quality information to your visitors in just 500 words? There is just not enough words to really go into an in depth discussion of a topic. The Panda 4.0 update serves as an important reminder of the importance of quality content for the purpose of SEO. Even gigantic sites such as Ebay can get penalized due to doorway pages. This is something that the smaller webmasters must pay attention to.
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