It's clear that social media is approached, by many, as something of an ad-focused experience. Facebook, for example, has a number of ads that can be seen on news feeds and it's clear that some of these will be able to stand out more than others. Even though Facebook ads have been around for quite some time, it seems like matters will shift in order for the site to appear similar to that of Google. If you're curious as to what this means, an online marketing firm may tell you more.
Mashable posted an article about a new piece of technology developed by Kenshoo Social, an ad tech company partnered with Facebook. The technology in question, though in its beta stage, entails a new way for ads to be curated. Basically, it would be able to determine the sites that you click on through various search engines, Google and Bing included. This is where keywords can be looked into. As a result, more fitting ads can be brought to anyone's attention.
What exactly does this mean, those, for those who may not fully understand what this is capable of? Let's say that you decide to conduct a search with the term, "dog food," and you click onto PetSmart's website. What will happen is that the aforementioned term will be recognized and, the next time you log into Facebook, it is very likely that you will see ads for certain pet stores. In essence, ads are closely associated with your most common search queries.
Even though companies were previously able to target consumers based on their most visited websites and interests listed on social media, any online marketing firm can see that Kenshoo Social's approach is more keyword-oriented. To say that keywords are crucial would be an understatement and firms like fishbat would be able to agree. The ability to pick up on keywords utilized was not available for those in marketing, as the article made mention of. What this means is that advertising can become that much broader.
Is it possible that this method can be used in order to help consumers in the long term? I believe it to be true, especially when consumers now have the opportunity to be presented with fewer ads that are irrelevant to them and more that actually speak out to their interests. For reasons like these, marketers should make it a point to incorporate this sort of technology in the long term. If this product is utilized in the proper way, I have no doubt that both companies and consumers will benefit.
Mashable posted an article about a new piece of technology developed by Kenshoo Social, an ad tech company partnered with Facebook. The technology in question, though in its beta stage, entails a new way for ads to be curated. Basically, it would be able to determine the sites that you click on through various search engines, Google and Bing included. This is where keywords can be looked into. As a result, more fitting ads can be brought to anyone's attention.
What exactly does this mean, those, for those who may not fully understand what this is capable of? Let's say that you decide to conduct a search with the term, "dog food," and you click onto PetSmart's website. What will happen is that the aforementioned term will be recognized and, the next time you log into Facebook, it is very likely that you will see ads for certain pet stores. In essence, ads are closely associated with your most common search queries.
Even though companies were previously able to target consumers based on their most visited websites and interests listed on social media, any online marketing firm can see that Kenshoo Social's approach is more keyword-oriented. To say that keywords are crucial would be an understatement and firms like fishbat would be able to agree. The ability to pick up on keywords utilized was not available for those in marketing, as the article made mention of. What this means is that advertising can become that much broader.
Is it possible that this method can be used in order to help consumers in the long term? I believe it to be true, especially when consumers now have the opportunity to be presented with fewer ads that are irrelevant to them and more that actually speak out to their interests. For reasons like these, marketers should make it a point to incorporate this sort of technology in the long term. If this product is utilized in the proper way, I have no doubt that both companies and consumers will benefit.
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Please consult fishbat if you have any queries about the social media services of a trustworthy online marketing firm.
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