For sure there is nothing wrong with sales pages; however, videos convert sales much better than sales pages and can help you succeed where you have failed with regular landing pages. The first thing you need to realize is that people are much more willing to listen than to take the time to read through a bunch of information. You can make the landing page look as nice and as exciting as you wish, but a video is always going to win over the customers' attention.
1. You can actually show how the product works. There is a reason why infomercials exist. By showing the value of your product, people will better understand why they should buy. 2. You can add a personal touch to your site. People like to buy from a real person. By adding video to your site, your visitors get someone they can relate to as opposed to a giant wall of text.
What is great about videos is that it provides a unique and personable way to sell your products. There really are no limits to what you can do with video, and today more than ever people will sit down and watch it if it seems interesting enough. Written sales pages on the other hand really are not as effective as they once were. People don't have time to sit there and read pages of material when they know they are being asked to purchase something. The consumer has gotten wise to the written sales pages.
A video can be funny and interactive, which in turn will hold the viewers interest. A good video can even go viral and spread all over the internet. That really is the goal of video, to get it watched by as many people as possible. Consumers are more likely to share a video with friends, family and co-workers than a boring sales page.
As you can see, videos work better than text for converting visitors into customers. Try this on your next landing page and see how it can work for you.
In some split tests the results of adding a video increased traffic by almost 74%. That is a massive jump that can be done simply with the addition of a simple video explaining your product, and what it can do for your client. In many cases videos are added in the form of a testimonial. This is an extremely potent form of advertisement, as the user begins to trust your company through the shared experiences in the sales or product video. This is one of the most effective methods.
1. You can actually show how the product works. There is a reason why infomercials exist. By showing the value of your product, people will better understand why they should buy. 2. You can add a personal touch to your site. People like to buy from a real person. By adding video to your site, your visitors get someone they can relate to as opposed to a giant wall of text.
What is great about videos is that it provides a unique and personable way to sell your products. There really are no limits to what you can do with video, and today more than ever people will sit down and watch it if it seems interesting enough. Written sales pages on the other hand really are not as effective as they once were. People don't have time to sit there and read pages of material when they know they are being asked to purchase something. The consumer has gotten wise to the written sales pages.
A video can be funny and interactive, which in turn will hold the viewers interest. A good video can even go viral and spread all over the internet. That really is the goal of video, to get it watched by as many people as possible. Consumers are more likely to share a video with friends, family and co-workers than a boring sales page.
As you can see, videos work better than text for converting visitors into customers. Try this on your next landing page and see how it can work for you.
In some split tests the results of adding a video increased traffic by almost 74%. That is a massive jump that can be done simply with the addition of a simple video explaining your product, and what it can do for your client. In many cases videos are added in the form of a testimonial. This is an extremely potent form of advertisement, as the user begins to trust your company through the shared experiences in the sales or product video. This is one of the most effective methods.
About the Author:
Video Marketing Publisher is a news review site that reveals the truths & myths by providing a Video Marketing Publisher Review.
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