If you have a digital product that you would like to sell, there are several ways that you can do this on the web. Likewise, if you have a physical product that you would like to market to the world, you can also achieve this using two different strategies. First of all, you could list your product on Amazon.com which would allow you to tap into millions of potential buyers. The other way is to create your own website, and set up a PayPal or some other form of payment button where you could take payments, and ship your product to the buyer, or provide a download link. Which one of these is better for marketing either digital or physical products, let's take a look at which method will work best for you.
Selling Products On Amazon
If you are going to sell a physical product on Amazon, there is a set up process that you must go through. If it's just a digital book that you can sell on Kindle, this is actually much easier to do. In regard to traffic, you have to remember that everyone that goes to Amazon is typically a buyer. Therefore, when you list products on Amazon, the people that find you are likely to purchase what you have to sell.
Why Amazon Traffic Converts Better
First of all, Amazon is a trusted name. Therefore any product that is listed on Amazon is going to have a little more credibility than a website that you set up that they have never heard of before. Second, people on Amazon are buyers. They are there to buy products. Therefore, when they find your product, because it is on Amazon, it has that built-in trust factor, which will motivate them to make the purchase. These two reasons alone will clearly show you why it is a better idea to market your products on Amazon, especially if you are just starting out, and you are working with a limited advertising budget.
Google ads is a great way to promote products, but people need to realize this is not always the best way. However, people will find that Amazon is going to be another great site to sell products on as well. This is when people should know which of these is going to be better for them and how each one of these is different. Google ads is going to be an ad placement for people to post ads to, for a fee. However, their is no guarantee of people finding the ads or even worse clicking to complete the purchase of the product that is being advertised. People also need to realize they have to get some type of website or other selling platform already in place to get the traffic sent to.
Selling Products On Amazon
If you are going to sell a physical product on Amazon, there is a set up process that you must go through. If it's just a digital book that you can sell on Kindle, this is actually much easier to do. In regard to traffic, you have to remember that everyone that goes to Amazon is typically a buyer. Therefore, when you list products on Amazon, the people that find you are likely to purchase what you have to sell.
Why Amazon Traffic Converts Better
First of all, Amazon is a trusted name. Therefore any product that is listed on Amazon is going to have a little more credibility than a website that you set up that they have never heard of before. Second, people on Amazon are buyers. They are there to buy products. Therefore, when they find your product, because it is on Amazon, it has that built-in trust factor, which will motivate them to make the purchase. These two reasons alone will clearly show you why it is a better idea to market your products on Amazon, especially if you are just starting out, and you are working with a limited advertising budget.
Google ads is a great way to promote products, but people need to realize this is not always the best way. However, people will find that Amazon is going to be another great site to sell products on as well. This is when people should know which of these is going to be better for them and how each one of these is different. Google ads is going to be an ad placement for people to post ads to, for a fee. However, their is no guarantee of people finding the ads or even worse clicking to complete the purchase of the product that is being advertised. People also need to realize they have to get some type of website or other selling platform already in place to get the traffic sent to.
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